Garment care is one of the pillars of a conscious consumption. A good maintenance of the piece contributes to its optimal performance, lengthens its useful life, and reduces the waste that can be generated during its use.
Initiatives
Wearing is caring
We believe that information is the tool that allows us to generate change. Considering that, we have started by redesigning every wash care symbol and expanding its graphic language.
To make your laundry time easier, we have put them all together in a 297 × 420 mm poster guide so you can hang it wherever it is most useful to you.
Protect the ocean
We want to suggest a more sustainable way of washing our clothes.
The Guppyfriend Laundry Bag is a smart initiative that helps reduce the amount of microplastics that end up in our environment.
The Danish brand GUPPYFRIEND has developed bags in which you can wash garments containing synthetic fibers. This prevent them from releasing microplastics that mix with the water that eventually ends up into the ocean.
On the top of that, with every Guppyfriend Laundry Bag sale, we also support the non-profit organization STOP! Micro Waste, whose mission is to raise awareness and provide educational means on how to keep plastic out of nature.
